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Media tech expert & strategy leader

Tony Effik

Transform digital strategy with Tony Effik, speaker, media technology expert. Tony works with organizations to optimize advertising revenue, drive digital transformation, and develop strategic leadership, delivering industry-leading insights as Google Managing Director and Columbia University professor.

Trusted by Google, Columbia University

Tony Effik

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New York City, United States

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Tony Effik's biography

At a glance

  • The intersection of advertising, media, and digital technology
  • Expert in driving revenue in advertising and digital technology
  • Chair and contributor to Internet Advertising Bureau committees
Tony Effik is an accomplished global executive who operates at the intersection of advertising media and digital technology. Formerly the Senior Vice President of Client Strategy at NBC Universal and now Managing Director of Display, Video and Creative at Google, Tony is a highly experienced professional with a deep understanding of what it takes to drive revenue and enhance the bottom line. His expertise was instrumental in facilitating NBC's shift in revenue focus, and today he continues to teach the next generation as an Adjunct Assistant Professor at Columbia University’s School of Engineering and Applied Science. A dynamic strategist and thinker, Tony has made significant contributions to the industry, particularly in the US and UK, where he has chaired and served on Internet Advertising Bureau committees. His commitment to setting standards and best practices has been widely recognized and appreciated.

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Why we recommend booking Tony

Tony brings a wealth of experience from the forefront of advertising media and digital technology, offering invaluable insights into driving revenue and strategic shifts. His leadership roles, including chairing Internet Advertising Bureau committees in the US and UK, position him as a thought leader in setting industry standards. Booking Tony as a speaker will give your team or business cutting-edge strategies and practices to thrive in today's competitive landscape.

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Trusted by Google, Columbia University

frequently asked questions

Have Questions About Booking?

What topics does Tony Effik specialise in?
Tony Effik specialises in discussing advertising media, digital technology, revenue strategy and more.
What is Tony Effik's speaking style like?
Tony delivers with clarity and strategic insight, blending industry expertise and practical knowledge. His engaging style inspires confidence, making complex topics accessible and actionable for diverse business audiences.
How can I book Tony Effik for my next event?
Email tony.effik@getapeptalk.com or call us on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience. As speaker agents, PepTalk can secure Tony Effik for commercial and corporate events, conference keynotes, leadership talks, celebrity brand endorsements & partnerships, personal appearances, and motivational speaking engagements. We can assist with enquiries about Tony Effik's speaking fees, availability, and booking process for private business functions, industry conferences, and team events. Please note, for media interviews, autographs, charity appearances, or personal matters, we recommend contacting Tony Effik directly.
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Not necessarily. While the speakers listed on our website may not have worked with PepTalk in the past, they are recognized professionals in the industry and known to engage in similar events and engagements. We work with a wide variety of speaker agents and talent agencies to ensure we have the best selection of speakers, hosts, comedians and entertainers available.

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Yes. PepTalk books commercial podcast guests every week of the year. A high-profile voice can boost your podcast's reach and deliver ideas to your audience at scale. Fees typically start from £1,200 / $1,500, depending on the expert. Our network includes bestselling authors, industry leaders, and cultural figures who have appeared on leading global podcasts — and many host their own. Whether you want bold insights, candid stories, or deep expertise, we'll help you find the right guest to elevate your show. Contact us today to book your next podcast guest.

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