Available to book
Vinca LaFleur
Transform leadership communications with Vinca LaFleur, speaker and strategic messaging expert. Vinca works with high-profile leaders across sectors to craft compelling narratives and drive impactful conversations, leveraging experience from the White House and global policy arenas.
When Bill Clinton made history as the first sitting U.S. president to visit Northern Ireland, Vinca LaFleur helped him find the words to inspire new hope for peace. The Times of London called his Belfast keynote address “one of the finest” of his presidency and The Guardian advised the British prime minister to “hire that man’s speechwriter.”
As a foreign policy speechwriter and special assistant for national security affairs, Vinca accompanied President Clinton everywhere from Asia to Australia. Previously, she served as a speechwriter for the Secretary of State, and before that as a human rights analyst at the US Commission on Security and Cooperation in Europe.
Today, Vinca draws on her three decades of strategic communications experience to help high-profile leaders in the private, public, and nonprofit sectors shape compelling messages and drive conversations on issues from cybersecurity to public health, women’s empowerment, and many more.
Topics, sessions and talks
There’s no more visible venue for speeches than the White House. Vinca LaFleur has been there—and she’ll teach you what she's learned, helping you find the words that defined debates, engaged supporters, convinced sceptics, and transformed ideas into action on national and global stages. You'll cover the fundamentals of speechwriting with style—from the moment you get the assignment to the moment your speaker takes the mic. And, if you’re curious, Vinca tell you what it’s really like to be a West Wing writer, with a peek behind the scenes of her experience in the Clinton administration.
Vinca LaFleur is often asked if making a powerfully persuasive speech or argument is something anybody can do. The answer is yes! This workshop takes participants through the art and craft of making a persuasive argument, including a proven, easy-to-employ structure that anyone can follow. You’ll learn how to capture an audience’s attention, define the problem, describe a solution, provide a compelling vision for the future, and call an audience to action.
There’s no better way to convey a memorable message, a meaningful lesson, or a persuasive point than to wrap it in a story. That’s because our brains love narrative. It’s how we make sense of the world. In this workshop, Vinca LaFleur will cover some of the key ways the best leaders use stories strategically. You’ll learn how to bring dry statistics to life, how to give abstract ideas a human face, and how to make your speaker and your speech more relatable, entertaining, and inspiring.
In this workshop, Vinca LaFleur will reintroduce you to the basics that underpin the best writing, regardless of format — from speeches to memos to executive correspondence to company reports. Vinca will also teach you how to self-edit —the secret of polished prose. Whether you’ve been a professional communicator for a few months or a few decades, you’ll come away with tools you can use right away to make every piece of writing as clear, concise, compelling, and effective as possible.
Op-eds and guest essays remain a great way to get your message noticed—and make your mark as a thought leader. In this workshop, Vinca LaFleur will start by discussing the op-ed form itself. Next, she’ll deconstruct what goes into crafting an effective op-ed, from finding the hook to addressing counterarguments to leaving your reader with a clear takeaway. Finally, your team will have the opportunity to put the concepts into practice through hands-on exercises so that participants leave the workshop ready to write an op-ed of their own.
Book Vinca LaFleur to master the art of strategic communication and impactful messaging. Her experience crafting speeches for President Clinton and other high-profile leaders ensures your team will learn to inspire and drive meaningful conversations. Benefit from her expertise to elevate your communication strategies on issues ranging from cybersecurity to women's empowerment.
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frequently asked questions
Something we've not covered here?
To book Vinca LaFleur, email vinca.lafleur@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Vinca's availability and speaking fee. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and about your audience.
Vinca LaFleur structures her sessions around a practitioner-led framework drawn from her work as a White House speechwriter, walking participants through the full arc of speechwriting — from receiving a brief to the moment of delivery. She applies this to specific craft components including persuasive argument structure, narrative technique, and the strategic use of storytelling to translate data and abstract ideas into audience-facing content.
Vinca LaFleur's sessions cover speechwriting craft, persuasive argument structure, and strategic storytelling for leaders. She served as foreign policy speechwriter and special assistant for national security affairs under President Clinton, contributing to his Belfast address, which The Times of London described as “one of the finest” of his presidency.
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The typical fee range is the speaker's standard in-person fee in their home market, shown in their local currency. It moves with format, location, date and session length: virtual sessions and shorter slots usually cost less, while international travel and peak dates cost more. Send your brief to PepTalk and the team will confirm the exact fee in your currency.
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Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.
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