Al Comeaux is a global authority on organizational change, having led and researched change within various industries and countries. He has held senior leadership roles and championed significant strategic changes such as IPOs, hostile takeovers, digital transformations, and CEO transitions. His experience includes working with startups and established corporations.

In the late 1990s, after a failed change effort, Al sought to understand why some organizational changes succeed while most fail. This led to a 20-year journey of research and practical experience, culminating in the development of Primed for Change, a project designed to prepare leaders for successful organizational change.

One of Al's notable roles was at Travelocity, where he joined in 2000 after the dot-com bubble burst. As Vice President, he played a key role in the company's growth, helping it become the 5th largest US travel agency within five years. He championed the Customer Service Guarantee initiative, driving significant technical and process changes, and reshaped Travelocity’s public image to that of a travel expert.

After five years at Travelocity, Al moved to its parent company, Sabre, as Senior Vice President of Corporate Communications. He helped launch SabreTown, an internal social network that fostered business and social connections and maintained cultural balance during a private equity leveraged buyout.

In 2010, Al joined GE Aviation, where he introduced crowdsourcing and digital capabilities and helped launch the company's purpose: “We invent the future of flight, lift people up and bring them home safely.” He also contributed to creating GE's Distributed Power business, combining multiple units across various industries and continents.

Al began his career in Washington, DC, as a Congressional staffer and consultant. He then joined American Airlines, managing labour communications and launching innovative capabilities like online travel and ticketless travel. Later, as a senior leader in America's European division, he led communications during a strategic change program.

After a brief stint as Chief Communications Officer at financial services startup Elevate, Al founded Primed for Change in 2019. In 2020, he published his debut book, "Change (the) Management: Why We as Leaders Must Change for the Change to Last," which offers insights from his extensive experience and research on organisational change.