After Perfect Fitness's initial success, Alden Mills and his team lost their way. Laser-focused on growth and profit, the company began to falter. They regrouped and established a prominent culture to get back on track and ensure ongoing success. This keynote details how senior leadership and human resources stakeholders build an Unstoppable Culture to drive lasting employee engagement, competitive advantage, and outsized growth. Through personal stories, checklists, and live exercises, Alden shows how to close culture gaps by building intentional structure, dynamic practices, and congruent values that leaders and teams apply together, day after day, week after week. Attendees will learn the behaviours and tools that create an Unstoppable Culture by embedding the three ps–promise, People, and Process: a practical three-part framework to close the gap between an organisation's existing culture and activating what he calls the 10x Advantage to create an Unstoppable Culture.