Omar Johnson

Omar Johnson is a tech CEO and leadership expert known for his work in marketing and branding. He has built world-class brands at Beats by Dre, Nike, Apple, Kraft, and Coca-Cola. As the founder of ØPUS United and a recognised thought leader, he has a reputation for creating strong consumer connections and driving significant revenue growth. Business Insider named him one of the most innovative CMOs in America, and Adweek honoured him as a “Brand Genius.” Omar gained prominence as Beats’ first CMO, where he transformed the company from a struggling brand into a market leader, increasing sales from $20 million to $2 billion. Under his leadership, Beats became the top headphones brand globally before its acquisition by Apple for $3 billion. His innovative marketing strategies included a viral campaign during the London Olympics, which boosted international sales by 600%, and the “Straight Outta Somewhere” meme generator for Dr. Dre’s biopic, which became a social media phenomenon. Before joining Beats, Omar began his career at Coca-Cola, followed by roles at Kraft Foods and Campbell’s Soup. He later worked at Nike, where he produced memorable commercials featuring athletes like LeBron James and Kobe Bryant. After the acquisition of Beats, he served as Vice President of Marketing at Apple before founding ØPUS United, a brand management firm in Beverly Hills. At ØPUS, he leads a diverse team of professionals focused on “Culture-Centric Design,” which leverages insights from popular culture to drive brand success. Omar is also committed to social initiatives, promoting conversations around racial equity and empowering younger generations. He serves on the boards of Qualtrics and Theragun. Originally from Brooklyn, New York, he holds a BS in Biology and Chemistry from Georgia State University and an MBA from Emory University.