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Marketing & leadership expert

Omar Johnson

Transform brand performance with Omar Johnson, speaker, marketing and leadership expert. Omar works with organisations to build consumer connections and drive revenue growth, delivering award-winning strategies as former Beats CMO and Apple VP recognized by Adweek as a "Brand Genius."

Trusted by Pitney Bowes, Domopalooza, Beats, Apple

Omar Johnson, Speaker | Tech CEO & Leadership Expert
Omar Johnson

Omar Johnson

Los Angeles, United States

Typical fee range

$51k–75k

This is an estimated fee range for local in-person events. Location and format affect the final fee.

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Los Angeles, United States

Starting from

$51k–75k

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Omar Johnson's biography

At a glance

  • Former CMO of Beats by Dre & VP of Marketing at Apple
  • Led Beats from $20M to $2B, becoming #1 premium headphone brand
  • Recognized as Brand Genius by Adweek & Most Innovative CMO by Business Insider
Omar Johnson is a tech CEO and leadership expert known for his work in marketing and branding. He has built world-class brands at Beats by Dre, Nike, Apple, Kraft, and Coca-Cola. As the founder of ØPUS United and a recognised thought leader, he has a reputation for creating strong consumer connections and driving significant revenue growth. Business Insider named him one of the most innovative CMOs in America, and Adweek honoured him as a “Brand Genius.” Omar gained prominence as Beats’ first CMO, where he transformed the company from a struggling brand into a market leader, increasing sales from $20 million to $2 billion. Under his leadership, Beats became the top headphones brand globally before its acquisition by Apple for $3 billion. His innovative marketing strategies included a viral campaign during the London Olympics, which boosted international sales by 600%, and the “Straight Outta Somewhere” meme generator for Dr. Dre’s biopic, which became a social media phenomenon. Before joining Beats, Omar began his career at Coca-Cola, followed by roles at Kraft Foods and Campbell’s Soup. He later worked at Nike, where he produced memorable commercials featuring athletes like LeBron James and Kobe Bryant. After the acquisition of Beats, he served as Vice President of Marketing at Apple before founding ØPUS United, a brand management firm in Beverly Hills. At ØPUS, he leads a diverse team of professionals focused on “Culture-Centric Design,” which leverages insights from popular culture to drive brand success. Omar is also committed to social initiatives, promoting conversations around racial equity and empowering younger generations. He serves on the boards of Qualtrics and Theragun. Originally from Brooklyn, New York, he holds a BS in Biology and Chemistry from Georgia State University and an MBA from Emory University.

Omar's showreel and videos

Topics, sessions and talks

The New Rules Of Marketing
In his talk, Omar Johnson shares how Beats by Dre successfully entered a competitive market dominated by established brands like Bose. By employing innovative marketing strategies, such as providing free headphones to renowned athletes and creating exclusive events for Olympic competitors, Omar generated significant buzz around the brand. Attendees will learn how to implement guerrilla marketing techniques to effectively increase their own company's market share.
The Best Idea Wins
In his talk, Omar Johnson, former marketing head of Beats by Dre, emphasises the importance of listening over data analysis in idea development. He fostered a flat organisational structure that encouraged contributions from all team members, regardless of experience. By engaging directly with users, his team discovered genuine insights that propelled Beats to become a billion-dollar brand. Attendees will learn effective techniques for cultivating authentic ideas and harnessing the power of listening in marketing.
Marketing Brands With Authenticity And Emotion
Omar Johnson transformed Beats headphones into a viral sensation and global success with minimal budget, demonstrating that effective brand awareness hinges on listening, curiosity, and emotional connection. In his talk, he will share insights from his journey, highlighting innovative and unconventional marketing techniques that foster genuine connections with audiences. Attendees will learn how to leverage truth and emotion to elevate their own branding efforts.

Why we recommend booking Omar

Book Omar Johnson to inspire your team with his proven strategies for building world-class brands and driving revenue growth. His unique insights on diversity and B2H marketing will empower your organisation to connect deeply with consumers, fostering innovation and success.

Check Omar's availability

Trusted by Pitney Bowes, Domopalooza, Beats, Apple

Testimonials

Omar Johnson was my favorite keynote speech. I could relate on so many levels, especially fear being a great motivator in never allowing you to get complacent. I also loved the raw power of the presentation and how personal it was.

Mischa

Domopalooza

Omar Johnson is a fantastic speaker and extremely gracious. We gained valuable insights that we will use as an organization moving forward. His contribution to our event made it a great success.

Michael

VP Marketing & Communications, Pitney Bowes

His delivery kept everyone entertained and motivated them to look at things differently. Our internal feedback was that Omar was absolutely one of the highlights of our summit.

Jim

President

Featured Projects

Omar Johnson - Talking To Ourselves podcast cover

frequently asked questions

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Yes. Beyond booking a single speaker, PepTalk helps shape a full programme, matching voices to your agenda, audience, and goals across a day or a series. It is a consultative service, not just a booking. Tell us about your event at getapeptalk.com.

What does 'typical fee range' mean?

Speaker fees vary based on factors like event location, format, and availability. The 'typical fee range' figure gives you a baseline of someone's local, in-person rate sits, and we'll confirm the exact fee when you get in touch.

What logistics should I prepare before my speakers arrive?

Before your speakers arrive, confirm AV is tested, a green room is ready, and printed schedules are on hand. Prepare warm introductions for each speaker and brief your team on timings. PepTalk speakers come fully briefed, making event-day logistics smoother and stress-free from the start.

What's the difference between a keynote speaker, an MC, and event entertainment?

A keynote speaker delivers an inspiring or informative talk. An MC hosts and guides the event, keeping things on track. Entertainment — like a band or comedian — creates atmosphere and fun. Each serves a different purpose, and PepTalk can help you book the right talent for all three.

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Not necessarily. While the speakers listed on our website may not have worked with PepTalk in the past, they are recognized professionals in the industry and known to engage in similar events and engagements. Alongside direct talent, we work with a wide variety of speaker agents and talent agencies, to ensure we have the best selection of speakers, hosts, comedians and entertainers available.

What information do I need to provide when booking a comedian?

When booking a comedian, share your event format, audience size and demographics, any sensitive topics to avoid, and the tone you're after. PepTalk makes this easy — their booking process guides you through a simple checklist so nothing gets missed and your comedian is perfectly matched to your crowd.

What information do I need to provide when booking a speaker?

When booking a speaker, you'll need your event date, audience details, format, key objectives, and budget. Having these ready makes the process smooth and straightforward. PepTalk's team uses this information to match you with the perfect speaker quickly and efficiently.

Can I book entertainment and speakers as a package?

Yes! At PepTalk, you can absolutely bundle entertainment and speakers into one seamless package. It's a great way to create a fuller event experience while enjoying simplified booking and better value. Our team handles everything together, making the process effortless for you.

How far in advance should I book a motivational speaker?

Book a motivational speaker at least 3–6 months in advance, especially for popular speakers or large events. Top speakers get booked quickly, so earlier is always better. For major conferences or peak seasons, booking 12 months ahead ensures you secure your first choice.

Can I book a speaker for a virtual or hybrid event?

Yes. Most PepTalk speakers deliver virtual and hybrid sessions with live Q&A, and virtual keynotes usually cost less than in-person because there is no travel. Tell us your platform and format and we'll match speakers experienced in online delivery. Start at getapeptalk.com.

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Share your organisation's top 3 strategic priorities, current challenges, and the audience's role in delivering them. A simple one-page brief works perfectly. PepTalk speakers use this context to tailor insights that feel genuinely relevant — making your event far more impactful.

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Yes! Most event entertainers are happy to tailor their act to your brand, industry, or theme. From weaving in company jokes to incorporating your branding into their performance, personalisation makes all the difference. PepTalk's entertainers specialise in bespoke experiences that feel made just for your audience.