Sam Dolan
Build brands that truly connect and develop creative courage with award-winning brand strategist and marketing expert, Sam Dolan. Sam works with businesses to develop emotionally-driven brand strategies, create compelling marketing briefs, and convert employees into brand advocates. Creator of ITV's Ad of the Year "Cats with Thumbs" campaign.
Leeds, United Kingdom
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Sam has led award-winning teams and built recognisable brands throughout her career. Her work includes winning ITV's Ad of the Year for Cravendale's "Cats with Thumbs" campaign. She has developed expertise in brand architecture, marketing strategy, and leadership across multiple industries, working with agencies and clients to create commercially successful campaigns.
Sam shows organisations that effective brand strategy starts with clear communication and service-minded thinking. She teaches marketers how to write briefs that inspire creative work, shift focus from price to value, and build emotional connections with consumers. Her approach addresses the reality that 95% of purchasing decisions happen subconsciously, making emotional engagement more valuable than promotional tactics.
Audiences learn how to develop creative courage that aligns with brand values and build agency-client relationships that produce better results. Sam shares frameworks for transforming employees into brand ambassadors and creating emotional connections that secure long-term customer loyalty.
Book Sam for practical brand strategy advice delivered with humour and real-world experience that teams can implement immediately.
Topics, Sessions And Talks
In this session, Sam Dolan explores the critical need for a service mindset in brand strategy, illustrating how prioritising value over price can foster emotional connections and brand loyalty. Attendees will gain insights into shifting their perspective towards service, alongside strategies for long-term success amidst inevitable change. Sam’s dynamic approach promises to ignite fresh thinking about the future of branding.
Sam Dolan highlights the untapped potential within every organisation, asserting that every employee can be a powerful influencer. By understanding their roles and key messages, employees can add real value as brand advocates. Sam will discuss how fostering internal engagement can enhance your marketing strategy and improve employee’s sense of agency. Attendees will leave with actionable insights on empowering their teams, leveraging internal advocates, and creating a unified brand message, all delivered with Sam's distinctive flair.
Sam Dolan tackles the pressure of launching new products within tight deadlines. She offers practical strategies to ensure success, highlighting both built-in processes and creative approaches for standout product launches. Sam’s engaging style will motivate attendees to embrace the excitement of new developments as well as equipping them with tools to drive repeat purchases. Participants will learn how to navigate challenges with confidence and invigorate their product strategies.
Sam Dolan explores the profound impact of emotional advertising on brand loyalty. He highlights that when consumers express love for a brand without knowing why, it signifies true success. Sam emphasises that feelings drive sales more effectively than promotions or packaging. With 95% of purchases occurring subconsciously, brands that adopt an emotion-focused strategy can achieve an impressive 82% loyalty rate. Attendees will learn how to cultivate lasting emotional connections with their audience for sustained brand success.
Sam Dolan argues that brand marketers often struggle to master every aspect of their role, leading to unrealistic expectations. Agencies, as experts, can effectively support these marketers, but success hinges on clear communication and well-defined briefs. Attendees will learn how to foster better collaboration with agencies, ensuring a harmonious partnership that enhances marketing effectiveness and drives results.
Looking for a custom keynote or workshop designed around your company’s goals and culture? The expert will create a tailored, interactive session that aligns with your objectives, values, and strategic priorities. From leadership and innovation to wellbeing and collaboration, each experience is built from the ground up to deliver measurable impact and lasting change.
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Frequently Asked Questions
Everything you need to know about booking an expert speaker, facilitator, host or entertainment for your event.
- If you'd like to book one of our expert speakers, email us at hello@peptalk.com, send us a chat message or give us a call, and we’ll help you out.
- We’ll take your event details — topic, audience, budget, date, and location — and create a custom speaker proposal for you within 48 hours.
- If you already have someone in mind, that’s okay too; just let us know their name! Even if they aren't listed publicly on our website, we have a huge network and work with almost everyone.
- Once you've reviewed our speaker propsal and have selected and expert shortlist, we'll double check availability and fees with your chosen expert.
- You're welcome to have a chemistry call with the speaker before making the final decision, too.
- Next, we'll send out contracts to confirm the booking. One of our experienced event producers will liase with both you and the talent on the finer details, and arrange travel if necessary, taking the stress off your plate.
Not necessarily. While the speakers listed on our website may not have worked with PepTalk in the past, they are recognized professionals in the industry and known to engage in similar events and engagements. We work with a wide variety of speaker agents and talent agencies to ensure we have the best selection of speakers, hosts, comedians and entertainers available.
We do not accommodate requests for birthday messages or any other personal, non-commercial contact with the speakers, comedians or entertainers.
We work with speakers across a variety of fee ranges, giving you the flexibility to choose someone who fits your event's needs. Virtual keynote fees in the UK and Europe typically start at £2,000, while in-person top-tier speakers can reach £25,000. In the US, virtual in-person fees range from $5,000 to over $100,000, depending on the speaker and format, such as after-dinner talks, conference keynotes, Q&As, or podcasts. Comedians generally start at £1,500 or $2,000 for a 20-minute set.
Our goal is to help you find the speaker who best matches your event’s goals and budget. We take the time to understand your event, objectives, and audience to recommend the right fit. The most expensive option isn’t always the best one, and our priority is finding the ideal speaker or expert for your needs; not the highest-priced one.
Reach out for personalised recommendations and detailed information on specific speaker fees. We’re here to offer a tailored service and are always happy to discuss your unique requirements!
There’s no additional cost for our services beyond the speaker fee — simply contact us to find the right speaker for your next business or team event. We can also work with your corporate procurement team to negotiate favourable long-term rates, simply email hello@getapeptalk.com for more information.
Partnering with PepTalk means elevating your events with our curated roster of top motivational speakers, industry experts, delivering punchy keynotes that leave a lasting impact. From talent selection, to contracts and logistics, we handle it all. We have global expert network, with over 3000 speakers from over 33 countries on our line-up.
We also provide a full range of talent, from event hosts and moderators to interviewers and corporate entertainment, ensuring your event’s success from start to finish.
PepTalk workshops are interactive learning experiences for leaders at all levels, blending theory with practical insights from industry experts. These programs, led by experienced facilitators, are designed to drive real mindset changes and equip participants with actionable skills. Workshops can be customised to meet your organisation's specific needs. Explore our workshop examples and contact us today to learn how your team can benefit.
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