Sam Dolan is the dynamic owner and founder of Jazz Hands, a one-woman brand strategy agency with a unique approach to resolving challenges. She believes in humanising every problem and opportunity, combining 25 years of experience with solid brand values and a pragmatic mindset.

With her trademark Northern grit and a heavy dose of realism, Sam ensures that her work is not just effective but also fun—because, as she says, what’s life without a smile?

With a wealth of experience across diverse sectors, including technology, beauty, and food and beverage, she has successfully led award-winning teams and delivered transformative results for her clients. Sam has built and nurtured some of the industry's most iconic brands, drawing on her deep expertise in brand architecture, marketing strategy, and leadership.

One of her career highlights was winning ITV’s Ad of the Year with Cravendale’s unforgettable "Cats with Thumbs" campaign.

With a commitment to doing the right thing, even when it’s difficult, Sam’s talks are an inspiring mix of practical advice and personal stories. She brings invaluable insights into building future-proof brands to the table, all delivered with her signature energy, wit, and focus on making the process as enjoyable as possible.