Available to book
Steve Rawling
Customer Experience
Storytelling
Customer Loyalty
Transform business presentations into compelling narratives with Steve Rawling, speaker and business storytelling expert. Steve works with corporate teams to enhance communication impact and drive customer engagement, delivering proven tactics trusted by Google, Meta, and Rolls Royce.
Journalist
Steve Rawling is a master of business storytelling with over 30 years of experience as a BBC TV journalist and international author.
His innovative Storyteller Tactics cards are trusted by industry leaders like Google, Rolls Royce, and Meta, helping teams craft compelling narratives that captivate and persuade.
Steve's expertise lies in transforming mundane presentations into engaging stories that resonate with audiences.
His techniques have revolutionized product demos and strategic communications, making him a sought-after consultant for businesses aiming to enhance their storytelling capabilities.
By booking Steve, your team will gain practical tools to create impactful stories that drive customer engagement and loyalty.
Don't miss the opportunity to elevate your storytelling skills—contact us to book Steve Rawling for your next event.
Topics, sessions and talks
With Steve Rawling, put customers at the heart of your story strategy. You are not the Hero—you're the Guide. Not Luke, but Yoda. Not Cinderella, but the Fairy Godmother. Not Rocky, but the old guy who trains Rocky. So, what kind of Guide should you be? Get Your strategic story right, then use one simple trick to turn quietly contented customers into stellar stories.
Mike’s dream of becoming an astronaut began when he was six years old watching television as Neil Armstrong took the first steps on the moon. The path to achieving this dream was wrought with unexpected challenges, failures, disappointments, and self-doubt. Mike was rejected three times by NASA including a medical disqualification which Mike overcame by teaching his eyes to “see better.” His persistence paid off with two missions on the Space Shuttle and four spacewalks on the Hubble Space Telescope. Mike stresses that as long as you keep trying no matter what the obstacles, achieving your goal is possible.
Steve brings over 30 years of storytelling expertise, honed as a BBC TV journalist and international author, directly to your team, offering unparalleled insights into the art of compelling narrative. His Storyteller Tactics cards are trusted by giants like Google and Meta, proving his methods resonate across industries. Booking Steve means equipping your team with the skills to captivate, persuade, and inspire, just as he has done with over 20,000 stories worldwide.
Testimonials
often considered together
Neil West
Business Strategy
Creativity
Customer Experience
Geoff Lloyd
Creativity
Communication
Storytelling
frequently asked questions
Something we've not covered here?
Email steve.rawling@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Steve's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.
Steve Rawling uses a card-based framework — Storyteller Tactics — to guide teams through narrative construction, positioning the business or presenter as the Guide rather than the Hero in the customer's story.
Steve Rawling's sessions cover customer-centred story strategy, positioning the business as guide rather than hero, and constructing narratives that convert satisfied customers into compelling case studies. He is the creator of Storyteller Tactics cards, used by organisations including Google, Rolls Royce and Meta, and draws on more than 30 years as a BBC TV journalist.
No. PepTalk adds no booking fee, so you pay the speaker's fee and nothing beyond it. The service, from shortlist through to contracts and event-day logistics, is included. For repeat or multi-event bookings, PepTalk can agree preferential rates with your procurement team.
Share your event date, audience, format, objectives and budget, and PepTalk sends a hand-picked shortlist within 24 hours. Each suggestion comes with a profile, a fee and a recommendation on the strongest fit. Once you choose, PepTalk handles contracts, travel and logistics through to event day.
The typical fee range is the speaker's standard in-person fee in their home market, shown in their local currency. It moves with format, location, date and session length: virtual sessions and shorter slots usually cost less, while international travel and peak dates cost more. Send your brief to PepTalk and the team will confirm the exact fee in your currency.
Not all of them, and it makes no difference to your booking. PepTalk's network of 15,000+ speakers covers talent the team works with directly alongside speakers represented by agents and agencies worldwide. PepTalk approaches the speaker, negotiates the fee and handles contracting either way.
Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.
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