Available to book
Nicole Bearne
Communication
Workplace Culture
High Performance
Unlock high-performance workplace culture with Nicole Bearne, speaker and Formula 1 communications expert. Nicole helps organisations develop employee engagement strategies and internal communications excellence, leveraging 25 years of championship-winning F1 experience and organisational behaviour expertise.
Motorsport
Psychology
Women in Business
Founder
Executive
Formula One
Nicole Bearne has dedicated over 25 years to the world of Formula 1, making her a leading authority on internal communications and employee experience within high-performance environments. Her remarkable journey began as a founding member of the British American Racing team, where she helped establish the organisation from the ground up alongside world champion Jacques Villeneuve. Nicole's career took her to the forefront of Formula 1, where she played an instrumental role in the Brawn Grand Prix team's transformation, seeing them win both the Drivers' and Constructors' World Championships in 2009.
As Head of Internal Communications for the Mercedes-AMG F1 Team, Nicole also oversaw communications for a team of 1,300, contributing to an unstoppable team culture and record-breaking performance. Her innovative approaches have been recognised through her nomination for the Indigogold Work Psychology Innovation Award in 2020. Nicole is also an accredited PR practitioner with a master’s degree in Organisational Behaviour.
Now, as the Founder and Director of The Comms Exchange Ltd, Nicole merges her extensive Formula 1 experience with solid academic principles to create people-centric organisations. She is passionate about fostering environments where employees feel valued, engaged, and empowered to thrive, emphasising that today’s workplaces must adapt to the evolving needs of their teams. Fluent in Russian, Nicole brings a unique perspective on cultural nuances in global markets, making her insights invaluable for organisations looking to enhance their internal communications strategies.
Topics, sessions and talks
Nicole Bearne joined the Mercedes team with the goal of dismantling silos within the organisation, which employs around 1,300 people across various departments. She recognised that the teams were under immense pressure and facing significant challenges. By promoting collaboration, Nicole helped them understand that working together more effectively would lead to greater efficiency. Attendees will learn strategies for fostering collaboration in large organisations to enhance productivity and overcome challenges.
Nicole Bearne addresses the challenge of engaging a Formula 1 team where only 10% attend races, leaving the majority in the UK. She implemented various processes to foster a collaborative team culture, ensuring that everyone felt included in the victories. Attendees will learn effective strategies for building team cohesion and enhancing participation, regardless of physical presence, ultimately driving success in their own organisations.
Nicole Bearne, with a master's degree in Organisational Behaviour, leads The Comms Exchange Ltd, where she combines real-world F1 business insights with solid academic theory. Her expertise focuses on developing high-performing, collaborative teams that excel under pressure. Attendees will learn strategies to enhance team effectiveness, efficiency, and ambition, equipping them to thrive in challenging environments.
Book Nicole Bearne to inspire your team with insights from her 25 years in Formula 1. She combines championship-winning experience with academic expertise to foster high-performing, people-centric organisations. Her engaging talks will transform your approach to internal communication and employee engagement, driving success in today’s evolving workplace.
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frequently asked questions
Something we've not covered here?
Email nicole.bearne@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Nicole's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.
Nicole Bearne draws on case studies from her tenure at Mercedes-AMG F1 and Brawn Grand Prix to illustrate how internal communications strategies were applied across a workforce of 1,300 people, combining these real-world examples with academic frameworks from her master's degree in Organisational Behaviour.
Nicole Bearne's sessions cover cross-functional collaboration, team culture in dispersed organisations, and performance under pressure. She spent over 25 years in Formula 1, including roles at Brawn Grand Prix during their 2009 double World Championship season and as Head of Internal Communications at Mercedes-AMG F1 Team, and holds a master's degree in Organisational Behaviour.
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