Available to book
Roberta Lucca
Transform digital innovation with Roberta "Beta" Lucca, speaker, creative entrepreneur and gaming industry pioneer. Roberta works with global brands to foster entrepreneurial mindset and creative leadership, delivering BAFTA-winning expertise recognised by Forbes' Top 50 Women in Tech.
Roberta "Beta" Lucca is a creative entrepreneur and co-founder of Bossa Studios, a leading British video game developer. Under her leadership, Bossa Studios has become one of Europe's most successful gaming companies, known for its BAFTA-winning titles like "Mastermind," "I Am Bread," and "Surgeon Simulator."
Recognised as one of Forbes' Top 50 Women in Tech, Roberta holds two MBAs in management and marketing from COPPEAD Business School in Rio de Janeiro, Brazil. As a keynote speaker, she inspires audiences to adopt a creative and entrepreneurial mindset while exploring innovation in an uncertain world.
Roberta has collaborated with global companies and organisations, including Ocado, Disney, Unilever, Forbes, SLUSH, NatWest, Creative Informatics, CogX, Creative England, InnovateUK, and the Festival of Marketing. She has been featured in the Financial Times, BBC News, Sky News, and Disney Channel.
In 2022, she served as a judge and angel investor on BBC One’s The Apprentice, evaluating contestants tasked with building and promoting a video game. Recently, she has been a mentor and judge on the Amazon Prime UK/US show Ready Set StartUP.
Before founding Bossa, Roberta worked as an innovation expert at Nokia and at TV Globo, Brazil's second-largest commercial TV network. She also established Wonderluk, one of the first companies in the 3D-printing market, specialising in on-demand 3D-printed jewellery.
Topics, sessions and talks
Roberta Lucca highlights how innovation, once the domain of startups, is now essential for companies navigating uncertain, fast-paced environments. She emphasises the importance of fostering a resilient and resourceful workforce to maintain competitiveness. In her talk, attendees will discover the entrepreneurial mindset that drives some of the world’s most innovative companies, learn about the fundamental building blocks of entrepreneurship, and explore strategies to cultivate these qualities within their own organisations.
In her engaging keynote, Roberta Lucca addresses the challenge of teams striving for high performance while fearing risk. She empowers attendees to embrace the concept of 'failing to succeed' and discover their unique superpowers. Through her 5Cs Windmill Framework, Roberta shares insights into the traits of successful entrepreneurs. Participants will leave with practical strategies to enhance team dynamics and foster a culture of innovation and resilience.
Roberta Lucca highlights the immense impact of the gaming industry, which now engages 3 billion players and surpasses both music and film in revenue. In her talk, she explores the concept of gamification, illustrating how our world is already influenced by game mechanics. Lucca will share valuable insights for executives on leveraging games to enhance customer engagement and using gamification to boost team productivity, efficiency, and creativity. Attendees will learn practical strategies to apply these concepts in their organisations.
In her talk, Roberta Lucca explores how organisations can effectively integrate AI into their processes amidst its growing accessibility. She provides insights into various solutions, including ChatGPT, chatbots, LLMs, machine learning, and deep learning. By sharing successful case studies, Roberta outlines essential steps for embedding AI tools into operations, ultimately enhancing team efficiency. Attendees will learn practical strategies for leveraging AI to transform their organisational workflows and drive innovation.
Beta Lucca offers your team insights from a top tech leader. Benefit from her innovative strategies, entrepreneurial wisdom, and firsthand experiences in creating BAFTA-winning games. Elevate your business acumen and inspire creativity within your team, learning from one of Forbes' Top 50 Women in Tech.
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frequently asked questions
Something we've not covered here?
To book Roberta Lucca, email roberta.lucca@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Beta's availability and speaking fee. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and about your audience.
Roberta Lucca structures her talks around proprietary frameworks, most notably the 5Cs Windmill Framework, which she uses to break down the traits of successful entrepreneurs into actionable components. She also draws on her direct experience co-founding Bossa Studios to ground her sessions in real-world case studies, supplementing these with data points from the gaming industry — such as the 3 billion-player global market — to contextualise broader lessons on innovation and gamification for corporate audiences.
Beta Lucca speaks on innovation in corporate environments, high-performance team culture, and the commercial opportunities within the gaming industry. She is co-founder of Bossa Studios, the British video game developer behind BAFTA-winning titles including “Surgeon Simulator” and “I Am Bread”, and has been named one of Forbes' Top 50 Women in Tech.
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Not all of them, and it makes no difference to your booking. PepTalk's network of 15,000+ speakers covers talent the team works with directly alongside speakers represented by agents and agencies worldwide. PepTalk approaches the speaker, negotiates the fee and handles contracting either way.
Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.
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