Available to book
Abi Adamson
Transform workplace culture with Abi Adamson, workplace culture expert and SERN™ Framework creator. Abi helps leaders navigate difficult conversations to drive inclusion and belonging, providing actionable strategies for cultural transformation. Recognized as one of the UK's Top Workplace Culture Experts and now a TEDx speaker, Abi has partnered with hundreds of organizations globally, including Spotify, Sony Music, and Match Group.
Abi Adamson is the founder of The Culture Partnership and creator of the SERN™ Framework, helping organizations build workplaces where employees thrive. She ranks as one of the UK's top workplace culture experts by Favikon and earned recognition as a LinkedIn Thought Leader by The New York Times.
Abi delivered her TEDx talk "Who Owns Culture?" in 2025 and authored Culture Blooming: Nurturing Workplaces Where People Grow, published by Berrett-Koehler in 2026. She has partnered with organizations worldwide, including Google, Spotify, and Sony Music, providing leaders with practical frameworks for workplace transformation.
In her sessions, Abi guides leaders through the difficult conversations that create lasting cultural change. Her lived experience as a Black woman navigating corporate environments gives her insights that no textbook can teach and her easy-going approach means people actually look forward to doing the hard work of culture change. Leaders walk away with the knowhow to shift from a mindset of cultural ownership to one of stewardship and create environments where everyone feels safe to take risks, challenge ideas, and admit mistakes, because that's where innovation lives.
Book Abi to move your organization from performative culture statements to genuine workplace transformation that drives retention and performance.
Topics, sessions and talks
Abi Adamson presents practical frameworks for navigating sensitive discussions on identity, equity, and belonging, emphasizing the importance of honest yet compassionate dialogue. Many leaders struggle with difficult conversations, often causing more harm than good. Abi's unique approach encourages leaders to invite participation instead of calling people out, ensuring uncomfortable truths are addressed while fostering an inclusive environment. Attendees will gain actionable strategies and the confidence to engage in tough conversations, ultimately driving meaningful change.
In this session, Abi Adamson discusses how the obsession with controlling workplace culture is detrimental to its growth. She argues that culture should be nurtured rather than dictated, as attempts to manage it often lead to poor results. Drawing from her TEDx talk and global consultancy, Abi encourages leaders to shift from ownership to stewardship. Attendees will learn how to empower their teams to actively shape culture, fostering an environment where everyone can thrive.
Abi Adamson discusses the need to move beyond performative initiatives to foster environments where diverse talent truly thrives. Many organizations mistake activity for progress, implementing initiatives that fail to change the underlying culture. Through her SERN™ Framework, Abi reveals the gap between stated values and actual experiences, illustrating how culture functions as a living ecosystem. Attendees will learn practical tools to cultivate workplaces that fulfill their promises, enabling individuals to flourish rather than merely survive.
Abi Adamson discusses the importance of creating psychological safety in teams, emphasizing that it goes beyond being nice or conflict avoidance. She provides practical strategies for fostering environments where individuals can express themselves freely, take risks, and challenge ideas without fear. Attendees will learn actionable tools to shift their teams from self-protection to genuine contribution and growth, ultimately driving innovation within their organizations.
In this session, Abi Adamson shares how we can shift from passive support to active advocacy, highlighting that allyship is a commitment rather than a label. She argues that true allyship involves taking action, especially when it comes at a personal cost. Abi challenges attendees to transition from silent solidarity to visible, accountable advocacy, even in uncomfortable situations. Participants will gain a clear understanding of active allyship and learn how to build meaningful, impactful bridges across differences.
Testimonials
Featured Projects
often considered together
Maylis Djikalou
Diversity and Inclusion
Allyship
LGBTQ+
Daniela Herrera
Diversity and Inclusion
Effective Leadership
Leadership Development
Deah Berry Mitchell
Diversity and Inclusion
Food and Nutrition
Social Impact
frequently asked questions
Something we've not covered here?
To book Abi Adamson, email abi.adamson@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Abi's availability and speaking fee. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and about your audience.
No. PepTalk adds no booking fee, so you pay the speaker's fee and nothing beyond it. The service, from shortlist through to contracts and event-day logistics, is included. For repeat or multi-event bookings, PepTalk can agree preferential rates with your procurement team.
Share your event date, audience, format, objectives and budget, and PepTalk sends a hand-picked shortlist within 24 hours. Each suggestion comes with a profile, a fee and a recommendation on the strongest fit. Once you choose, PepTalk handles contracts, travel and logistics through to event day.
The typical fee range is the speaker's standard in-person fee in their home market, shown in their local currency. It moves with format, location, date and session length: virtual sessions and shorter slots usually cost less, while international travel and peak dates cost more. Send your brief to PepTalk and the team will confirm the exact fee in your currency.
Not all of them, and it makes no difference to your booking. PepTalk's network of 15,000+ speakers covers talent the team works with directly alongside speakers represented by agents and agencies worldwide. PepTalk approaches the speaker, negotiates the fee and handles contracting either way.
Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.
Get the right person
Tell us what you’re working on and we’ll match you with the talent your audience won’t stop talking about.
