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Retail tech innovator & speaker

Daniel Bobroff

Transform retail strategy with Daniel Bobroff, speaker and retail tech innovator. Daniel works with fashion and retail brands to leverage disruptive technology, personalised experiences, and digital transformation, delivering insights from his success at ASOS Ventures and pioneering in-game advertising.

Trusted by Inviqa, Space 48, ASOS Ventures

Daniel Bobroff, Speaker | Innovator & Retail Tech Expert
Daniel Bobroff

Daniel Bobroff

London, United Kingdom

Typical fee range

£6–10k

This is an estimated fee range for local in-person events. Location and format affect the final fee.

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London, United Kingdom

Starting from

£6–10k

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Daniel Bobroff's biography

At a glance

  • Retail and technology innovation expert
  • Former Investment Director of ASOS Ventures
  • Pioneer of in-game advertising
Daniel Bobroff, founder of Coded Futures and former Investment Director of ASOS Ventures, is a leading innovator, entrepreneur, and investor with over two decades of experience. Known for his unique insights on customer experience and as a prominent retail technology speaker, he encourages people to become game changers, offering clear, actionable strategies. Coded Futures specialises in disruptive tech for fashion and retail, drawing on the depths of Daniel’s ASOS experiences. Alongside this, Daniel has also played pioneering roles in video game advertising. He created Microtime, the leading digital advertising agency for in-game advertising. His work in this field established an eight-billion-dollar advertising medium. He also founded Deibus Studios, a video game developer that has created successful games for PlayStation, Xbox, and Nintendo, selling over 50 million units. Most recently, Daniel launched Cognaris, a platform that helps brands create AI assistants that deliver domain expertise on demand. Daniel talks about the technology-driven future of retail. He advocates for personalised, immediate, and interactive mobile experiences, the importance of cultural factors, and the transformation of all retail businesses into technology businesses. His ability to build a network of top retail tech talent and forge partnerships in marketing, production, and customer experience is a testament to his expertise and success in the industry.

Daniel's showreel and videos

Topics, sessions and talks

Time To Play – Gamifying Retail
We have all contributed to how technology has disrupted the traditional world of retail. But in the shadow of the recent pandemic, technology has emerged as retail's saviour. As retailers scramble to accelerate their digital capability, a superpower exists that most know yet few have mastered: the art of Gamification. This practical keynote provides the latest thinking on how gamification is changing the world of retail across its entire value chain and reshaping organisations. Learn how to use simple techniques for your customers today and leverage gamification as the winning effect for your business, culture, and bottom line.
Game Changer
Daniel's keynote focuses on learning about the challenges currently faced by retailers. It proposes a detailed roadmap that any CEO or senior executive can adopt to ensure that their organisation is best placed to emerge from a period of meteoric change and establish itself as a leading force, a winner, and a game changer. With its motivational tone, the Game Changer keynote is about inspiring change and making tangible progress, believing that it is within everyone’s gift to be the game changer.
Is Shopping Fun Anymore
The keynote distils the learnings from thousands of disruptive retail technologies around the world, recent retail initiatives, and the key learnings from a forerunner and undoubted leader in creating digital experiences: the video game business. “Is Shopping Fun Anymore?” will challenge your thinking about how and why emotion must be placed at the very core of your digital strategy whilst providing you with the key tools to make it happen. It will be one of the most important keynotes this year.
The Retail Power Of "We"
The keynote proposes a step-by-step framework that retailers can adopt fully or use to gauge their progress. The system draws upon best practices, both internal and external, seen across thousands of challenger brands versus their incumbent competitors. Noteworthy real-world examples underscore the various teachings and are used throughout. Emerging trends are considered. With its inspiring tone, "The Retail Power of We” keynote will motivate its audience to take action and capitalise upon one of the most exciting periods of change in its history.

Why we recommend booking Daniel

Book Daniel Bobroff as a speaker to inspire your team with his visionary insights and practical roadmap for the future of retail and technology. With over two decades of experience as an innovator, entrepreneur, and investor, Daniel's unique perspective has informed many of the world's top brands. His passion for transforming customer experiences and his track record of pioneering success make him a compelling and motivational speaker.

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Trusted by Inviqa, Space 48, ASOS Ventures

Testimonials

Knowledge, experience and a wonderful personality. He created such a good atmosphere.

Posten Bring

An extremely engaging and visual talk. He made a lasting impression.

Space 48

frequently asked questions

Something we've not covered here?

How do I book Daniel Bobroff for my next event?
Email daniel.bobroff@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Daniel's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.
What is Daniel Bobroff's speaking style like?
Daniel Bobroff structures his keynotes around a roadmap format, drawing on case studies from disruptive retail technologies worldwide and translating principles from the video game industry into actionable frameworks for retail executives.
What topics does Daniel Bobroff specialise in?
Daniel Bobroff speaks on gamification in retail, the future of digital customer experience, and strategic leadership through technological disruption. He is the founder of Coded Futures and former Investment Director of ASOS Ventures, with a background that includes pioneering in-game advertising and founding a video game studio whose titles sold over 50 million units across PlayStation, Xbox, and Nintendo.
Can PepTalk help plan the speaker programme for my event?

Yes. Beyond booking a single speaker, PepTalk helps shape a full programme, matching voices to your agenda, audience, and goals across a day or a series. It is a consultative service, not just a booking. Tell us about your event at getapeptalk.com.

What does 'typical fee range' mean?

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Book a motivational speaker at least 3–6 months in advance, especially for popular speakers or large events. Top speakers get booked quickly, so earlier is always better. For major conferences or peak seasons, booking 12 months ahead ensures you secure your first choice.

Help, I need a last-minute speaker for my event!

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