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Available to book

Brand strategist & digital innovator

Guillem Graell

Transform brand strategy with Guillem Graell, speaker and global brand officer. Guillem works with sports and entertainment organizations to drive digital transformation and direct-to-fan monetization, delivering billion-dollar results for clients including FC Barcelona.

Trusted by FC Barcelona

Guillem Graell, Speaker | Chief Brand Officer & Entrepreneur
Guillem Graell

Guillem Graell

Barcelona, Spain

Typical fee range

€11k–25k

This is an estimated fee range for local in-person events. Location and format affect the final fee.

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Book Guillem

Barcelona, Spain

Starting from

€11k–25k

Send an email

loading@getapeptalk.com

Give us a call

+44 203 835 2929

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Guillem Graell's biography

At a glance

  • Former Chief Brand Officer at FC Barcelona
  • Expert in brand strategy and digital transformation
  • Cofounder of D2F, focusing on fan engagement
Guillem Graell is a prominent entrepreneur and Chief Brand Officer with over 18 years of experience in global business and brand building, especially in sports and FMCG. He has made significant changes in brand strategy and digital product development. As CMO at FC Barcelona from 2017 to 2021, Guillem turned the club into a global "LoveBrand," making it the Most Valuable Football brand in the world, according to Forbes Sports. He tripled the club's digital product revenue and created a direct-to-fan strategy that generated over €1 billion. He also started Barça Studios, an innovative D2C business model, and managed teams of up to 200 professionals, producing formats like “Matchday, inside FC Barcelona” and the “Talent Explorers” animated series. Guillem led the club's digital transformation, overseeing its NFTs, crypto strategy, eSports, and digital subscription products. Before FC Barcelona, he worked with major companies like P&G, Reckitt Benckiser, Chupa Chups, Codorniu Group, and Accenture. Today, Guillem is the co-founder and managing partner at D2F, a company that connects love brands with their fans in the sports and entertainment industry. He also teaches at UPF – Barcelona School of Management and ESADE Business School. Guillem's expertise in brand strategy and digital transformation has made him a leading Chief Brand Officer, with his work at FC Barcelona and D2F continuing to impact the sports and entertainment sectors.

Guillem's showreel and videos

Why we recommend booking Guillem

Book Guillem Graell to inspire your team with his unparalleled expertise in brand transformation and digital strategy. His insights from FC Barcelona's success will empower your business to innovate, engage fans, and drive revenue in today's competitive landscape.

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Trusted by FC Barcelona

Featured Projects

Guillem Graell - Direct To Fan podcast cover

frequently asked questions

Something we've not covered here?

How do I book Guillem Graell for my next event?
Email guillem.graell@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Guillem's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.
What is Guillem Graell's speaking style like?
Guillem Graell draws on case studies from his tenure at FC Barcelona to illustrate brand strategy and digital transformation, grounding his sessions in measurable outcomes such as tripling digital product revenue and generating over €1 billion through a direct-to-fan model.
What topics does Guillem Graell specialise in?
Guillem Graell speaks on brand strategy, digital transformation, and direct-to-fan engagement. As CMO at FC Barcelona from 2017 to 2021, he tripled the club's digital product revenue and built a direct-to-fan strategy that generated over €1 billion, while also founding Barça Studios and leading the club's NFT, crypto, and eSports initiatives.
What does 'typical fee range' mean?

Speaker fees vary based on factors like event location, format, and availability. The 'typical fee range' figure gives you a baseline of someone's local, in-person rate sits, and we'll confirm the exact fee when you get in touch.

What happens if I need to cancel or reschedule a speaker booking?

Life happens! Most speaker bookings can be rescheduled with reasonable notice. Cancellation terms vary by speaker, but PepTalk handles all the details & contracts transparently upfront so there are no surprises. Our team supports you through any changes, making the process as smooth as possible.

Have all the speakers on the website previously worked with PepTalk?

Not necessarily. While the speakers listed on our website may not have worked with PepTalk in the past, they are recognized professionals in the industry and known to engage in similar events and engagements. Alongside direct talent, we work with a wide variety of speaker agents and talent agencies, to ensure we have the best selection of speakers, hosts, comedians and entertainers available.

What information do I need to provide when booking a speaker?

When booking a speaker, you'll need your event date, audience details, format, key objectives, and budget. Having these ready makes the process smooth and straightforward. PepTalk's team uses this information to match you with the perfect speaker quickly and efficiently.

Can I request autographs, personal greetings, signed merchandise, or fan mail from the speakers?

Sorry, we do not accept requests for autographs, signed merchandise, fan mail, or any non-commercial contact with the speakers, comedians or entertainers.

How can I report an issue or make changes to an expert profile?

If you notice something that needs attention or have any queries regarding an expert speaker profile, feel free to email us at experts@getapeptalk.com, and we’ll be happy to assist.

Can I book podcast guests through PepTalk?

Yes. PepTalk books commercial podcast guests every week of the year. A high-profile voice can boost your podcast's reach and deliver ideas to your audience at scale. Fees typically start from £1,200 / $1,500, depending on the expert. Our network includes bestselling authors, industry leaders, and cultural figures who have appeared on leading global podcasts — and many host their own. Whether you want bold insights, candid stories, or deep expertise, we'll help you find the right guest to elevate your show.

How far in advance should I book a motivational speaker?

Book a motivational speaker at least 3–6 months in advance, especially for popular speakers or large events. Top speakers get booked quickly, so earlier is always better. For major conferences or peak seasons, booking 12 months ahead ensures you secure your first choice.

Help, I need a last-minute speaker for my event!

No problem! We often handle last-minute requests and can secure or replace a speaker, comedian, awards or event host quickly — almost anywhere in the world. However, speaker availability might be limited as the event date approaches. Email hello@getapeptalk.com with your requirements.