Available to book
Guillem Graell
Marketing
Innovation
Customer Loyalty
Transform brand strategy with Guillem Graell, speaker and global brand officer. Guillem works with sports and entertainment organizations to drive digital transformation and direct-to-fan monetization, delivering billion-dollar results for clients including FC Barcelona.
Educator
Digital Expert
Entrepreneur
Business Leader
Founder
Football
Soccer
Guillem Graell is a prominent entrepreneur and Chief Brand Officer with over 18 years of experience in global business and brand building, especially in sports and FMCG. He has made significant changes in brand strategy and digital product development.
As CMO at FC Barcelona from 2017 to 2021, Guillem turned the club into a global "LoveBrand," making it the Most Valuable Football brand in the world, according to Forbes Sports. He tripled the club's digital product revenue and created a direct-to-fan strategy that generated over €1 billion. He also started Barça Studios, an innovative D2C business model, and managed teams of up to 200 professionals, producing formats like “Matchday, inside FC Barcelona” and the “Talent Explorers” animated series.
Guillem led the club's digital transformation, overseeing its NFTs, crypto strategy, eSports, and digital subscription products. Before FC Barcelona, he worked with major companies like P&G, Reckitt Benckiser, Chupa Chups, Codorniu Group, and Accenture.
Today, Guillem is the co-founder and managing partner at D2F, a company that connects love brands with their fans in the sports and entertainment industry. He also teaches at UPF – Barcelona School of Management and ESADE Business School.
Guillem's expertise in brand strategy and digital transformation has made him a leading Chief Brand Officer, with his work at FC Barcelona and D2F continuing to impact the sports and entertainment sectors.
Featured Projects
often considered together
Louise Troen
Marketing
Storytelling
Customer Loyalty
Alex Hunter
Marketing
Customer Experience
Customer Loyalty
Will Poskett
Marketing
Innovation
Business Strategy
frequently asked questions
Something we've not covered here?
To book Guillem Graell, email guillem.graell@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Guillem's availability and speaking fee. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and about your audience.
Guillem Graell draws on case studies from his tenure at FC Barcelona to illustrate brand strategy and digital transformation, grounding his sessions in measurable outcomes such as tripling digital product revenue and generating over €1 billion through a direct-to-fan model.
Guillem Graell speaks on brand strategy, digital transformation, and direct-to-fan engagement. As CMO at FC Barcelona from 2017 to 2021, he tripled the club's digital product revenue and built a direct-to-fan strategy that generated over €1 billion, while also founding Barça Studios and leading the club's NFT, crypto, and eSports initiatives.
No. PepTalk adds no booking fee, so you pay the speaker's fee and nothing beyond it. The service, from shortlist through to contracts and event-day logistics, is included. For repeat or multi-event bookings, PepTalk can agree preferential rates with your procurement team.
Share your event date, audience, format, objectives and budget, and PepTalk sends a hand-picked shortlist within 24 hours. Each suggestion comes with a profile, a fee and a recommendation on the strongest fit. Once you choose, PepTalk handles contracts, travel and logistics through to event day.
The typical fee range is the speaker's standard in-person fee in their home market, shown in their local currency. It moves with format, location, date and session length: virtual sessions and shorter slots usually cost less, while international travel and peak dates cost more. Send your brief to PepTalk and the team will confirm the exact fee in your currency.
Not all of them, and it makes no difference to your booking. PepTalk's network of 15,000+ speakers covers talent the team works with directly alongside speakers represented by agents and agencies worldwide. PepTalk approaches the speaker, negotiates the fee and handles contracting either way.
Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.
Get the right person
Tell us what you’re working on and we’ll match you with the talent your audience won’t stop talking about.
