Stephen Attenborough leads all commercial activities for Virgin Galactic, part of Sir Richard Branson’s Virgin Group, which is on track to become the world’s first passenger carrying commercial spaceline.
Attenborough was invited by Richard Branson to join Virgin Galactic as the company’s first full time employee in 2004 to put in place the commercial foundations of the business and to create a new market for private space travel. He now leads all activities, covering brand management, sales, marketing, customer care, communications, education and outreach, as well as partnerships for the human spaceflight business. This work has now attracted around 700 future astronauts from more than 50 countries along with US$80m in deposits.
Attenborough has also been responsible for work-streams, investigating and now building the non-tourism applications for the new space vehicles, particularly science research and the small satellite launch.
Stephen Attenborough joined Virgin Galactic following a career in investment management in the City of London, most latterly as a Director at Fund Managers, Gartmore.
In this session, Stephen Attenborough explores how to forge a brand-new industry and how to build a purposeful and innovative brand from scratch. Stephen also shares how working with a purpose attracts amazing people to join you on your journey and make it easier to accomplish your end goal.
In this session, Stephen Attenborough shares his lessons learnt from the Virgin Galactic story. Commercial space travel will change humanity’s perspective of our planet by expanding its horizons beyond just industrial applications — Stephen explains why with fascinating insights.
Keeping your top customer on your side and by your side during times of rocky terrain can be challenging for any company. To combat this, Stephen Attenborough is here to share his lessons and top insights from the Virgin Galactic story.
Learn how Virgin Galactic created and maintained an entrepreneurial culture which survived and thrived on the challenging road to space with its ex-Commercial Director, Chief Customer Officer and founding employee, Stephen Attenborough.
