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Speaker & innovation expert

Hamish Taylor

Transform business performance with Hamish Taylor, speaker and innovation expert. Hamish works with global organisations to challenge conventional thinking, drive customer focus and implement cross-sector innovation, delivering insights for major companies and governments worldwide.

Trusted by Pfizer

Hamish Taylor, Speaker | Award-Winning CEO & Innovator
Hamish Taylor

Hamish Taylor

Edinburgh, United Kingdom

Typical fee range

£6–10k

This is an estimated fee range for local in-person events. Location and format affect the final fee.

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Edinburgh, United Kingdom

Starting from

£6–10k

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loading@getapeptalk.com

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+44 203 835 2929

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Hamish Taylor's biography

At a glance

  • Former CEO of Eurostar and Sainsbury's Bank
  • Head of Brand Management at British Airways
  • Expert in customer-led transformations and innovation strategies

Hamish Taylor, an award-winning CEO and inspirational speaker, has had a distinguished career spanning several major companies. He began at Procter and Gamble, moved to consultancy firm Price Waterhouse, and then joined British Airways.


He later became CEO of Eurostar, The Channel Tunnel railway, and subsequently CEO of Sainsbury’s Bank. Throughout his career, Hamish has driven significant business growth by challenging conventional practices.


His innovative approach has made him a sought-after advisor for organisations worldwide across various industries. The Inspired Leaders Network dubbed him “Masterthief” for his ability to transfer ideas between sectors effectively. Hamish’s keynotes are known for their engaging and thought-provoking content, combining real-life stories with practical advice. He regularly appears in broadcast media and advises some of the world’s largest companies and governments on innovation, customer focus, and leadership.

Hamish's showreel and videos

Topics, sessions and talks

Understanding Your Customer

Hamish Taylor emphasizes the need to change how we understand our customers, whether they are internal or external. By shifting our perspective, we can uncover new insights and avoid repetitive solutions. Drawing from real cases in his background, Hamish will illustrate concepts like soft insights, the customer’s customer, the ability to share, blank sheet thinking, and focusing on the individual. Attendees will learn how these approaches have led to new understandings for his many clients.

The Customer Promise Model

Hamish Taylor's customer promise model emphasizes that customers buy benefits, not just products or services. This approach, developed in consumer goods and applied by Hamish at BA, Eurostar, Sainsbury's, and various service industries, redefines the value offered to customers. By focusing on customer benefits, businesses can achieve significant breakthroughs in innovation and ensure the customer is at the heart of all activities. Attendees will learn how to implement this model to enhance customer value and drive major improvements in their organizations.

How To Harness Cross-Innovation

Hamish Taylor emphasizes the importance of seeking breakthroughs by looking beyond one's current environment. As an outsider in various industries, he has witnessed firsthand the benefits of introducing fresh perspectives, such as yacht designers creating airplane beds and Disney improving airport queuing. Hamish will demonstrate how this approach can be applied to leadership, processes, and emotions. He draws lessons from diverse fields, including business, sports, the arts, and education. Attendees will learn how to harness innovative thinking from various sources to drive success in their own organizations.

Transforming Your Customer Engagement

Hamish Taylor emphasizes that engaging with both internal and external customers goes beyond mere communication. Drawing lessons from the advertising world, he highlights the importance of ambition and actionable models from companies like BA. Hamish will share how leadership for genuine engagement demands a radically different approach. Attendees will learn innovative strategies to transform their customer engagement practices.

Why we recommend booking Hamish

Book Hamish Taylor for his dynamic, thought-provoking keynotes that blend real-world success stories with practical tools. His unique insights, drawn from leading major companies, will inspire your team to challenge norms and drive significant growth. Perfect for innovation, customer focus, and leadership development.

Check Hamish's availability

Trusted by Pfizer

Testimonials

An excellent, thought provoking speaker with a brilliant topic; even though he was talking about a different industry, the messages were still relevant.

Deloitte

Hamish helped us to start to think of our customers in a different way and to look outside our own industry. I had high hopes and expectations for the session and I am delighted to say Hamish exceeded them! In particular, I valued the way Hamish was spot on the briefing, adapted his presentation to make it even more relevant to us and was fully engaged for the whole time he was with us

Pfizer

Featured Projects

Hamish Taylor - Competitive CX podcast cover

frequently asked questions

Something we've not covered here?

How do I book Hamish Taylor for my next event?

Email hamish.taylor@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Hamish's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.

What is Hamish Taylor's speaking style like?

Hamish Taylor draws on case studies from his executive roles at British Airways, Eurostar, and Sainsbury's Bank to illustrate customer-focused frameworks, including a customer promise model that reframes value around benefits rather than products or services.

What topics does Hamish Taylor specialise in?

Hamish Taylor's sessions cover customer understanding, the customer promise model, and cross-sector innovation. He served as CEO of both Eurostar and Sainsbury's Bank, having previously held senior roles at British Airways, Procter and Gamble, and Price Waterhouse.

Can PepTalk help plan the speaker programme for my event?

Yes. Beyond booking a single speaker, PepTalk helps shape a full programme, matching voices to your agenda, audience, and goals across a day or a series. It is a consultative service, not just a booking. Tell us about your event at getapeptalk.com.

What does 'typical fee range' mean?

Speaker fees vary based on factors like event location, format, and availability. The 'typical fee range' figure gives you a baseline of someone's local, in-person rate sits, and we'll confirm the exact fee when you get in touch.

What logistics should I prepare before my speakers arrive?

Before your speakers arrive, confirm AV is tested, a green room is ready, and printed schedules are on hand. Prepare warm introductions for each speaker and brief your team on timings. PepTalk speakers come fully briefed, making event-day logistics smoother and stress-free from the start.

What's the difference between a keynote speaker, an MC, and event entertainment?

A keynote speaker delivers an inspiring or informative talk. An MC hosts and guides the event, keeping things on track. Entertainment — like a band or comedian — creates atmosphere and fun. Each serves a different purpose, and PepTalk can help you book the right talent for all three.

What happens if I need to cancel or reschedule a speaker booking?

Life happens! Most speaker bookings can be rescheduled with reasonable notice. Cancellation terms vary by speaker, but PepTalk handles all the details & contracts transparently upfront so there are no surprises. Our team supports you through any changes, making the process as smooth as possible.

Have all the speakers on the website previously worked with PepTalk?

Not necessarily. While the speakers listed on our website may not have worked with PepTalk in the past, they are recognized professionals in the industry and known to engage in similar events and engagements. Alongside direct talent, we work with a wide variety of speaker agents and talent agencies, to ensure we have the best selection of speakers, hosts, comedians and entertainers available.

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When booking a comedian, share your event format, audience size and demographics, any sensitive topics to avoid, and the tone you're after. PepTalk makes this easy — their booking process guides you through a simple checklist so nothing gets missed and your comedian is perfectly matched to your crowd.

What information do I need to provide when booking a speaker?

When booking a speaker, you'll need your event date, audience details, format, key objectives, and budget. Having these ready makes the process smooth and straightforward. PepTalk's team uses this information to match you with the perfect speaker quickly and efficiently.

Can I book entertainment and speakers as a package?

Yes! At PepTalk, you can absolutely bundle entertainment and speakers into one seamless package. It's a great way to create a fuller event experience while enjoying simplified booking and better value. Our team handles everything together, making the process effortless for you.

Can I request autographs, personal greetings, signed merchandise, or fan mail from the speakers?

Sorry, we do not accept requests for autographs, signed merchandise, fan mail, or any non-commercial contact with the speakers, comedians or entertainers.

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How far in advance should I book a motivational speaker?

Book a motivational speaker at least 3–6 months in advance, especially for popular speakers or large events. Top speakers get booked quickly, so earlier is always better. For major conferences or peak seasons, booking 12 months ahead ensures you secure your first choice.

Help, I need a last-minute speaker for my event!

No problem! We often handle last-minute requests and can secure or replace a speaker, comedian, awards or event host quickly — almost anywhere in the world. However, speaker availability might be limited as the event date approaches. Email hello@getapeptalk.com with your requirements.